A Study of Online Group-Buying Behavior: Participation Externality Effect and Price-Drop Effect
碩士 === 國立中山大學 === 資訊管理學系研究所 === 96 === Group buying is one dynamic pricing application and it is a mechanism permitting consumers to gather bargaining power in order to get a volume discount or other premiums. In group-buying, the price depends on the number of collected orders. Given a price curve...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/vvn2qc |