Factors Affectong the loyalty of E-tailing Stores
碩士 === 國立中山大學 === 傳播管理研究所 === 96 === With the increased popularity of the Internet, many studies have shown that stores with hifger customer loyalty usually have higher return. It is, therefore, interesting to build brand and store loyalty for Internet-based electronic stores. The customer loyalty o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/est4e3 |