Marketing Taiwanese MBA Program in the EEU Market: A Case of Czech Republic
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Universities cannot avoid influence of international competitions. International students embody a noteworthy source of reputation, image and financial incomes. To attract international students in international competition universities are forced to take an ac...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/9bj6zw |
| Summary: | 碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Universities cannot avoid influence of international competitions. International students
embody a noteworthy source of reputation, image and financial incomes. To attract international
students in international competition universities are forced to take an active role in addressing
prospective students with marketing campaigns.
Effective information distributed by proper channels achieves a considerable impact.
Promotion, communication respectively, is a key aspect of marketing campaigns.
Well selected information given to the prospective students boosts their interest and their
will to undertake their studies at wellmarketed
institution.
Taiwan based MBA was chosen as a product/ service and the EEU market was examined
as a marketing target. A message “pulling” Czech prospective students was found and the way to
use this message effectively was suggest
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