Research on the Relation between Relationship Quality and Customer Satisfaction ─ The Case of Wealth Management
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Investment and wealth management are more important to customers than before. Bankers make the most of the market of wealth management. Relationship marketing plays an important role in this kind of situation. Relationship marketing is also the key factor of ba...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g5tc82 |