Database Marketing-A Case of A Cosmetic Company

碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Cosmetics were considered as luxuries due to lack of surviving materials in the past. Thus the quantity of consumers was limited and their needs were considered identical, it was easier for firms to predict market conditions and profit. Resent years, cosmetics...

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Bibliographic Details
Main Authors: Hsiang-Ting Huang, 黃湘婷
Other Authors: Kuang S. Yeh
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/bg3v6t

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