Using System Dynamics to Build Electronic Manufacturing Services Plant of Management Flight Simulator

• Main Authors: Ying-chu Cheng, 程英珠
• Other Authors: Showing Young young
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/7v7k82

碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === In order to make company work efficiently, managers often divide an enterprise into several functions or departments, such as sales, marketing, human resource, finance and manufacture. However, in this structure, managers would fail to see the wood for the trees. Because each department manager has to be responsible for his own performance, which may easily leads these managers to make decisions that are fit for their department instead of the whole company. Therefore, it’s impossible for companies to make an optimized decision in a dynamic environment. As we enlarge space and time, we can find out that decisions may influence one by another, and the feedback of each decision has a long time delay which makes the manager try to see the wood for the trees even harder. For one manager who tries to show up his performance in a short time will leave the side effect which caused by time delay to other people. What even worse is they can’t predict how much side effect is behind. In this research, we used system dynamics and systems thinking to develop our system dynamics model for the case study. And we developed a MFS(management flight simulator) as a learning tool. Students who manipulate this MFS can enrich their ability to see the wood for the trees. In this case study, we choose a factory which provide electronic product assemble services as a research object. The company was established since AD 1989 until now. After first five years hard working time, it started to grow up stably by keeping changing the product and service. In this industry, success is relied on product quality, price, service and delivery time. Only by making the optimized decision in this competition market can gain better performance. This thesis simulated the case company surface mount technology plant from 1995 to 2006 for 12 years. Students can make different decisions to obtain different equity and capital equipment to evaluate their performance. By different result, simulators can reconsider the structure which is behind the game and their own mental models. After learning from this virtual world, players will find out that their own mental models influencing the final result. From the result and experience, one simulator can accumulate their know-how for the next game. After experiencing this double loop learning process, player will finally learn how to make the best decisions by systems thinking for the real world. Keywords : System Dynamics、Systems Thinking、Dynamic Complexity、Enterprise Modeling、Management Flight Simulator、Surface Mount Technology(SMT)、Electronic Manufacturing Services(EMS)