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• Main Authors: Hong-rong Wang, 王宏榮
• Other Authors: Jih-hwa Wu
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/54272m

碩士 === 國立中山大學 === 高階公共政策碩士班 === 96 === Abstract Rural tourism can not only benefit the local economy, rural development and environmental improvement, but also concretes rural dwellers’ identities and senses of belonging. Therefore, rural tourism is regarded as an important policy for rural development and local regeneration in Europe, United States, and Japan. Rural tourism is recently released in many countrified regions in Taiwan by combining community identities and taking advantages of special local resources to attract tourists. Among these cases, some successfully achieved the goal of regenerating local development, but some failed and resulted in “creative destructions”. The extremely different results are the motivations of this study. This paper explores the essential elements for developing rural tourism and the purpose of sustainable development strategies. This research takes Dashu Township as the case. Through in-deep interviews, observation, and documental analysis, I collected documental information and viewpoints and suggestions of participators that related to rural tourism. I, according to overall interview results which were assisted with references from documents and correlative information, blueprinted the rural tourism development strategy for Dashu Township. My conclusion of the development of Dashu Township’s rural tourism strategy is divided into four parts according to governmental mechanism, tourist resources, tourist service, and operation and management. I. Governmental mechanism: Setting up a favorable rural tourism environment under government’s support and driving can bring about communities’ mutual connection and create local consensus to arouse inhabitants’ identities and participation. The government can also integrate tourist resources with participators. II. Tourist resources: Tourist resources can be discussed in three dimensions which are conserving natural resources to develop ecotourism, activating art activities to develop cultural tourism, or boosting up industrial resources and passing down industrial culture. III. Tourist service: Tourist service can be improved by planning sound travel schedule, operating accommodations, promoting local dishes, improving transportation equipment and public facilities, and providing detail information for the travelers. IV. Operation and management: Developing delicate products with local features and marketing them creatively. Strengthening human resource training and enhancing the ability of maintenance and management. In accordance with the study discussion and conclusion, the main suggestion for Dashu Town ship to set up rural tourism policy including the following parts which are formulating the development plan and putting administration in practice, insisting on local specialties and local-identity, cooperating with cities in order to reach sustainable value, operating in small scale to fulfill each group’s needs, selecting a particular scenic point and developing profound tourism to form clusters effects in the future , and returning to basic construction to create high quality surrounding.