The Business Expansion of Multinational Retail Corporations in China—A Case Study of Wal-Mart

• Main Authors: Han-Yu Chen, 陳函妤
• Other Authors: Chang, Hsien-chao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/9z8t3c

碩士 === 國立中山大學 === 大陸研究所 === 96 === Why does Wal-Mart - the world’s number one corporation of retailing industry in “Fortune Global 500” – not have the same effect of business expansion in China market as in the international market? How does foreign investment of retailing do under Chinese economic reform to entering WTO？This study mainly discusses business expansion of multinational corporations in China Retailing. The readers can understand how multinational corporations developed in global market and China’s market through the analysis of retailing development under the global economy. In addition, the developing progress of China retailing industry after economic reform is also analyzed in this research. In the example of Wal-Mart’s business expansion in China, this study found that if foreign retailing corporations wanted to expand their business well, they needed to obey the limitation by law and still overcame the problems such as government relation, transportation and consumers preference. This study also found that Wal-Mart wanted to transplant their successful business model into China. However it can’t be done under current law of China and limitations. Before there is no adjustment or any new business model for “Wal-Mart China”, observation of transplanting successful mode in China can be a great help for the readers to understand how Wal-Mart developed in China.