A Case Study on the Business Strategy of the Japanese General Trading Company in China

• Main Authors: Yu-lin Tsai, 蔡育霖
• Other Authors: Fahn, Jiin-ming
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/yggc29

碩士 === 國立中山大學 === 大陸研究所 === 96 === The Japanese General Trading Company(GTC) holds the uniqe business model in the world and is also the reprensentative of multinational enterprise in Japan. After the reforming and opening-up policy in China, how do GTCs access to China? As what does Chinese government regard GTCs? The thesis primarily concentrates the channels which the GTCs access to the market in China, and the Chinese government’s attitude to GTCs by studying business cases. The thesis Claims GTCs are the organizer of the Japanese enterprises in China and Chinese government also considers non-economic factors when utilizing foreign capital. The result of the study can not only assit reader to understand the business characters of GTCs in China but also advise the foreign investors in China of some non-economic problems.