The Study of the Relationship among Organizational Climate , Organizational Commitment , Service-Oriented Organizational Citizenship Behavior and Job Involvement – Hypermarket Industry for Example

• Main Authors: Hsing-fang Tai, 戴幸芳
• Other Authors: JAW, BIH-SHIAW
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/a59zv7

碩士 === 國立中山大學 === 人力資源管理研究所 === 96 === Organization members’ working attitude and reaction will regarding on organization''s management way, system’s policy, organization''s goal and values, and member''s interaction behavior. The business competition degree of retail market and the higher perception of consumer ‘s right, make the enterprises run the market not only on simply supply and selling way. The enterprises recognize that not only creat a comfortable shopping environment and provide diversely merchandise, but also have to enhance service provide to building up customer’s loyalty. The first-line service employee will influence the satisfication of customer. The purpose of the research is to explore the relationship among organizational climate, organizational commitment, service-oriented organizational citizenship behavior and job involvement. The research focus on retail employee.The research use SEM method and the results indicate that： 1.Among organizational climate, organizational commitment, service-oriented organizational citizenship behavior, and job involvement have the high positive correlation. 2.It is positive and significant effect between the organizational commitment and service-oriented organizational citizenship behavior. 3.The service-oriented organizational citizenship behavior insignificantly influences on job involvement. 4. Organizational commitment have a significant mediation effect on the influences between organizational climate and job involvement . As result it is suggested that the manager should build up the circumstances of attach importance of service quality climate, encourage employee participate in discussion, therefore, to improve the service-oriented organizational citizenship behavior and job involvement.