| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === In recently years, the issue of starting a business is becoming popular. The government also provides initiatives to encourage young people to encouraging start their own enterprises. The most popular option is restaurant industry, but entrepreneurial ship development and business management is harder than many people expected. There are plenty of preparations required before this business can be started, such as market survey, finding an ideal location, purchasing of equipment, menu designing, recruitment of workers as well as worker training, planning, and operation. Therefore, professional knowledge is essential in order to operate this business successfully. The paper discusses different options for joining franchise business to pride a further understanding of the franchise business. Than a for case study is conducted to provides profound insight into what are the factors of successfully setting up the business and intends to provide the interested young people on how to choose among the franchise business, studies the different brand characteristics, company strength, profit pattern, franchise business profits and on to how inspects business headquarters. The Imperial operation of the business during the first one year of operation was documented through participatory research by engaging in the start up business by the researcher. The SWOT analysis indicated that the good location, the nice quality of service, the suitable market segmentation and the brand image were the elements to secure a turn over of initial investment fund within three months after operation. However, the scale for a startup micro-enterprise is small. The manager owner must taking care of everything so it was not an easy undertaking.
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