| Summary: | 碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === This study analyzes according to motivation and purpose of research, main to Ping-tung county government popularize flower of betel nut cultural activity. Investigate resident's recognization and attitude to flower of betel nut cultural activity. Targeting at the residents in Neipu township,Wanluan township , Jhutian township and Linluo township, resulting in 379 effective polls. The questionnaire descriptive statistics, One-way ANOVA, T-test and Canonical Analysis by SPSS. The results in this study:
1. Due to various backgrounds for those residents, they have difference point of recognize and attitude to flower of betel nut cultural activity.
2. The resident's cognitition to flower of betel nut cultural activity is terrelated the attitude to flower of betel nut cultural activity.The resident's recognize to flower of betel nut cultural activity is influenced the attitude to flower of betel nut cultural activity.
Finally, According to the results in this study, propose executive strategy are proposed for the government and folk enterprise.
|
|---|
