A Study on the Influence of the Product Innovation, the Relationship Marketing, the Customer Knowledge Management and the Intellectual Capital－Based on the Examples of Farmers’ Associations and Fishermens’ Associations in Southern Taiwan
碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === Product innovation focuses on customer strategic logic, and it will be helpful to eagerly anticipating the development of relationship marketing and implements the customer knowledge management. Additionally, both customer knowledge and relationship marketing a...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/12372717644399315174 |