A Study on Leisure Fishery and Recreational Experience – The Example of Offshore Platforms in Penghu County

• Main Authors: Teng-tsai Tsai, 蔡燈財
• Other Authors: Mou-jane Lee
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/23395396268620527878

碩士 === 國立澎湖科技大學 === 服務業經營管理研究所 === 96 === Various items in the development of Penghu tourism belong to leisure fisheries, which are often stretched from conventional fishing methods. In recent years, the most popular and fast-developed is the recreational experience on offshore platforms. This is a kind of leisure fishery evolving from cage aquaculture, which becomes a comprehensive leisure entertainment including cobia feeding, catering, water activities, and oceanic scenery. This research probes into the current status regarding the development of offshore platform in Penghu County, recreational experiences of tourists who participate in activities on offshore platforms, service quality and satisfaction, as well as to examine whether the experience attribute and satisfaction will conform to Sweet Spot Theory of Experience Economy Model. From August to September of 2007, three major service providers were chosen, and a total number of 628 questionnaires were sent to their visitors. 511 copies of questionnaires were retrieved and the valid retrieval ratio was 81.37%. According to the statistic analysis, Penghu tourists are mainly categorized as the young, the single, and students without income. Per characteristics of tourists except the marriage status, perception and satisfaction towards the service quality on offshore platforms do not significantly differ; tourists have higher appreciation for spirit of service and expertise of the staff. Tourists’ leisure motivation can form two dimensions as Intrinsic Motivation and Extrinsic Motivation, but their different motivations do not significantly vary the perception of service quality. Although four different dimensions of recreational experience (Entertainment Experience, Education Experience, Escapist Experience, and Esthetic Experience) have positive correlations with the perception and satisfaction of the service quality, yet Escapist Experience, as a regression coefficient, does not reach a significant correlation after being examined by Multiple Linear Regression Analysis. This may verify that four-dimension model of Experience Economy is not suitable to the recreational experience on offshore platforms, and Sweet Spot Theory is not always tenable.