The Study of the Trust and Customer Knowledge Feedback for the Network Retailer

• Main Authors: Li-Shan Chueh, 闕麗珊
• Other Authors: Song-Wen You
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/51432733002751657789

碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === E-Commerce is affirmed to a kind of new business model, it replace part of traditional business model. These years, computer science and communication technology continuous to upgrade and enterprise provide the integration of business flow, logistics, gold flow, information flow in business activities. The future investment in enterprise is also toward knowledge field. More and more enterprises indicate that customer knowledge management in this current is important. This research explores the customer knowledge feedback in on-ling shopping stores with retailers’ trust degree, product involvement and product types. The result shows that customer have high trust feeling for the shopping store that he/she often purchase, and relate to the will whom return the knowledge. We also find out that the degree of product involvement and product types will influence the quality and quantity of customer knowledge feedback. On the other hand, even if the consumer has high trust feeling and the knowledge sharing will, they have has high understanding of product. Finally, we provides the meaning of management and the future suggestion of research.