Children book publishing company's marketing strategy and future forecast- Take a Hua Yi Publishing Company and San Huei Publishing Company as the example.

碩士 === 國立高雄師範大學 === 成人教育研究所 === 96 === Abstract This research is for the purpose of discussing the children book business marketing strategy and induces the reorganization, and of historical perspective by five strength analysis case publishing company, and aims at subjects and so on its marketing c...

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Bibliographic Details
Main Authors: Wei- Jhong Lin, 林惟中
Other Authors: You-Jyh Hwang
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/39019851406539622127