Success Factors for Small Business in Franchise System

碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Franchising is growing rapidly in Taiwan market these few years. To buy a franchise and become a franchisee is the most favorite or popular way for many people in entrepreneurship. Because, it is believed that to buy a franchise is a quick way to have an own...

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Bibliographic Details
Main Authors: Chih-Cheng Shen, 沈致正
Other Authors: Yin-Chieh Hsu
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/q6wf8s