The Research of Consumer Psychographic Characteristics and Store Image on Purchase Intention of Private Brand
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === In recent years, the Convenience Stores in Taiwan are playing the quite important role in our life and the private brand has developed rapidly. Private label products can generate higher margins, increase control over shelf space, and get greater bargaining...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/73679551439613412501 |