The Relationships Study of Service Quality, Experience Quality, Relationship Quality, and Loyalty
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === With the coming era of the “experience economy”, more and more customers, managers and scholars begin to understand the importance of experience. Pine II and Gilmore(1998) thought that consumer’s experience is one sort of economic goods, which makes enterpri...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9bfv62 |