An Integrated Approach to SST Adoption in A Retail Context
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === Recent technological advances have lead to a surge in technology-based self service delivery options. However, retail practitioners are confronted with the problem of low adoption rates. This study uses a combined quantitative and qualitative approach to est...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | en_US |
Published: |
2008
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Online Access: | http://ndltd.ncl.edu.tw/handle/9vrp4w |