A study of the effect of price ending on perception variables
碩士 === 國立高雄第一科技大學 === 行銷與流通管理所 === 96 === There is evidence that the rightmost digits, or price ending, can have substantial effects on consumer sales and communicate some meanings to consumers. But the relation between these meanings and the sales is not entirely clear. Thus, it is important to kno...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/w72z7z |