Using Customer Segmentation to Create Customer Value through Personalized Promotion-A Case Study of the Housing finishing Company
碩士 === 國立高雄第一科技大學 === 營建工程所 === 96 === Housing finishing is part of construction business. It provides customers with not only techniques, but also service. Once customer data base is established, the practice of CRM (Customer Relational Management) helps to reduce marketing cost, build up healthy i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mp725w |