Product Bundling Model within A Customer Value-driven
博士 === 國立高雄第一科技大學 === 管理研究所 === 96 === In the previous literatures, many researchers have been interested in issues of how customers are affected by price information and view product bundles as a pricing tool for promotion. However, besides price, if enterprises could understand customers’ preferen...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/g535gd |