A Study of Tourist Motive on Destination Choosing and Tourism Pattern

• Main Authors: Hui-Lun Su, 蘇慧倫
• Other Authors: Pai-Lung Chou
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/b94gyj

碩士 === 國立高雄第一科技大學 === 風險管理與保險所 === 96 === This research explored the relationship between tourist motive and tourist destination. We also applied multinomial logistic regression to analyze the effects of both tourist motive and population to destination choosing and tourism pattern. A total of 657 valid questionnaires were collected through this survey. Then we tried to utilize factor analysis, canonical correlation analysis to prove whether the population characteristics would affect tourist motive and destination choosing, and to analyze whether tourist motive plays an important role while traveler select tourist destination or not. The results revealed that the differences between the motive and the destination were caused by the population characteristics. Furthermore, the choice of destination would be influenced authentically by the tourist motive. In addition, under multiple choice analyses, both tourist motive and population characteristics would be the key factors of the choices between Pan-Pacific & European region and China & South-East Asian region. And they played important roles on the tourism pattern choices between theme park and leisure resort.