The Critical Success Factors for Chia Hsien Image Commercial District

• Main Authors: Chao-Ho Wang, 王詔禾
• Other Authors: 吳英偉
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/82181804740762238451

碩士 === 高雄餐旅學院 === 旅遊管理研究所 === 96 === Because the prior studies of Image Commercial District didn’t discuss about the critical success factors, the main purpose of the research was to establish the critical success factors for Chia Hsien Image Commercial District. According to the historical literature review and in-depth interview with the members of Chia Hsien Image Commercial District were use to develop the primary evaluation criteria. Then used of the analytical hierarchy process (AHP) constructed an evaluation model of the critical success factors for Chia Hsien Image Commercial. This study discussed the four different angles; they were natural resources, the environment and base facilities for travel, the management and the marketing and the participance of stakeholder. The finding of this study was that the participance of stakeholder was the most importance factor to the success development of Chia Hsien Image Commercial District, and the evaluation criteria of development Image Commercial District for the authorities and gave consultation for the following.