A study of communication between crisis management and public relation in travel agencies--A case study of the Tainan City and Country

• Main Authors: Pei-cen Liao, 廖珮岑
• Other Authors: Chao-min Chao
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/13089960354393072285

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === 　　The purpose of this thesis is to make use of the 174 travel agencies between crisis management and public relation in the Tainan city and County. The strategies of risk-reducing, threaten, and injure which gives priority to information searching in the travel agencies. To begin with, previous studies reviews have to established of frame and hypothesis in this study; secondary, using a structured questionnaire was designed to collect the empirical data and a total number of 130 usable samples during the period of investigation of this study. Finally, the result analyzed using descriptive statistics such as One-way ANOVA, Chi-Square analyzed, and Cronbach’s α by SPSS 12.0. The major results are as follows: 1. About the Operation of traveling agencies Scale Management were Small and Medium-sized that is of 11 to 20 years for against the OUTBOUND business in the Tainan city and County. 2. Travel agencies were reduced to the risk by brains trust and medium intercommunicate. 3. An interview results were proposed large amounts of data collection on crisis events and training employee’s education in the travel agencies. 4. The results of this study contribute to establish the crisis management and public relation strategies for traveling agencies; it provides timely clarification, and new strategy for further development.