The Service Quality, Satisfaction and Loyalty of Museum

• Main Authors: Ting-yi Chu, 朱庭毅
• Other Authors: Ching-piao Chang
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/90571820715889030428

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === 　　The museum of Taiwan grows up rapidly, not merely increases on the quantity to some extent in recent years, the museum''s own function shows from the initial private collection, have joined functions such as educating, lying fallow and knowledge, etc. too. Y.M. Oceanic Culture & Art Museum is that Yang Ming Marine Transport Corp spend one completing on May 4, 1915 tomorrow, reconstructed by all historical buildings of Nippon Yusen Kabushiki Kaisha, and repaired and completed launching openly on December 28, 2004. This hall is located in the railway station of Keelung to export to the left side, is located in the terminal point intersection positions of the railway and highway communication, it can be one of the important land marks of Keelung. 　　 　　Research this with Parasuraman, Zeithaml and Berry SERVQUAL of development go on research design for foundation by scale in 1988, probe into, visit Y.M. Oceanic Culture & Art Museum, issue the relationship among expectation and perception of service quality, satisfaction and loyalty. Discover interviewee to the expectation service quality issue hope average mark high in advance originally; And experience and all appear satisfiedly actually afterwards, reveal audiences generally for the affirmation of front to the service quality of Y.M. Oceanic Culture & Art Museum. In addition with revisit and recommend will have to correlated with actual consciousness afterwards, and positive correlation exists between satisfaction and revisit.. 　　 　　This result of study can offer Y.M. Oceanic Culture & Art Museum and a other types museum administrator consult, it is press close to by demand of audience not to enable domestic relevant museums even more, it enable museum reach “Education through entertainment” goal.