A Study on the Visitors for Assessing and Evaluation of B&B Facilities, and Willingness to Revisit--A Case Study of Ken-Ting Area

• Main Authors: Chun-yu Wang, 王俊育
• Other Authors: Ching-piao Cheng
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/05926837523943108345

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === 　　There was substantial improvement in the home stay business even before governing regulations were implemented.As for Ken-Ting area, it is one land that suitable for travel four seasons. ln recent years, the addition of the implementation of two-day weekend, so the tourist quickly increases day by day. Under the circumstances that this kind of interests is driven, the idea of bringing up a lot of B&B.The purpose of this study is to determine visitors’ evaluations of B&B facilities, services, landscape, management, and recreational activities in the Ken-Ting area. The study also aims to analyze the dimensions of B&B facility evaluation and explore its relationship to the willingness of visitors to make return visits and to recommend such facilities.In their evaluation of B&B facilities, visitors get the greatest satisfaction on the apparatus of guest room.In the area of services, visitors get the greatest satisfaction on the information service. In their evaluation of environment, visitors get the greatest satisfaction on the atmosphere of indoor decoration. In their evaluation of management, visitors get the greatest satisfaction on the environmental sanitation.Factor analysis was used to extract eight B&B evaluation factors:“landscaping,” “recreational services,” “management of B&B” “service facility,” “visitors serve,” “the provision of meal(s),” “the facilities of the room,”and “space of the room.”It was also found that manage of B&B were significantly related to the willingness to revisit and recommend B&B facilities.Based on the results of the study, suggestions are proposed regarding marketing planning for B&B facilities.