| Summary: | 碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === Due to the elementary school teachers have steady incomes, have two-day-off weekends and have winter and summer vacations, so with the greater concerns on leisure life, the elementary school teachers utilizes vacation, especially during winter and summer vacations. The tourist activity is a very general phenomenon to arrange, as to tourist industry, it is an important guest in tourism market . This research aims to understand the factors of present situation, life style , travel motivations and leisure constraints on the overseas travel intension for the elementary school teachers, and the factors of influence on the overseas travel intension are proposed relevantly for offering tourist industry.
According to the literature and the half structural formula interview, at first, this research collected the factors of travel motivations and leisure constraints on the overseas travel intension for the elementary school teachers, and design into a questionnaire in view of the above. This research implemented questionnaire survey to the elementary school teachers during August of 2007, counted and retrieved 404 usable samples via the questionnaire survey. The result of study shows the elementary school teacher who has overseas travel intention is up to 81.9% in the following one year. The life styles of teachers were labeled as “ family life orientation ”, “ social activity orientation ”, “health enhancement orientation ”, and “ pursue prevailing orientation ” in order ; the motivation factors of overseas travel intention were delineated and named as “ smooth over the pressure and relax’’, “ learning and experiencing ”, “social expanding ”, and “health enhancement”; and the leisure constraints factors are mainly from the “ environment constraint ”, “ support constraint ”, “ economy constraint”, “ psychology constraint”. The results from the Binary Logit Model pointed out that the considerable influence factors of overseas travel intension for the elementary school teachers including under the age of 30, social activity orientation, smooth over the pressure and relax and economy constraint. In addition,the predictive performance for the model was 82.7 %.
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