| Summary: | 碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === Local food shows deeply local characteristics and is the best medium for tourists to know one place further. Recently, due to the promotion of Tainan city government for local food to build up Tainan’s images, this study explores tourist’s images after they ate local food and realize that whether tourists would know Tainan better through the images of local food even identify themselves with Tainan emotionally and depend on it.
Based on this purpose, this study builds up the research framework and hypotheses. Questionnaires were given in the main three tourism spots for local food in Tainan. A total of 406 questionnaires are valid and Structural Equation Modeling is used to analyze data to verify the relation among variables.
Results showed that identification images and emotional images for local food in Tainan significantly influenced their experience and place attachments. This explains that local food are essential marketing tools for promoting local images and are strong medium which can build up local affections. Simultaneously, tourists can know local characteristics further. Finally, suggestions and research directions in the future are given according to the result of this study which can be referred to industries, the government and scholars.
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