A study of Taiwanese opera fan's Psychological Experiences from Serious Leisure Theory Persective--A case of Ming Hwa Yuan Taiwanese opera

• Main Authors: Yi-ju Su, 蘇怡如
• Other Authors: Chen-yin Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/09557700562013637185

碩士 === 南華大學 === 旅遊事業管理學系碩士班 === 96 === 　　Serious of threats existed within Taiwanese opera community today, opera groups fought for survival everyway they can, hoping to win the admiration of opera fans in this competitive market. Hence, by understanding the transforming process took place in becoming an opera fan is crucial for every opera administrator and traditional art performers. 　　 　　This study is based on semi-structured in-depth interview of the “Ming Hwa Yuan “Taiwanese opera fans and uses purposed sampling and snowball sampling way to seek differently craves the degree, the age level, the occupation, the marital condition, the school record and the play age voluntary participant does is interview the object, the research sample altogether has 18. 　　 　　The data collected are analyzed from 6 difference perceptivities: the motivation for fan’s very first experience; what attracts them to “Ming Hwa Yuan”; behavior; devotion; motivation for devoted participation; the leisure benefits and reasons for dropping out. The results suggested that the fans not only are serious participants, there are also 6 other typical fan characteristics found, including: active participation; devotion , accompanying enjoyment and advantages ; creativity and active learning; formation of an unique social group and sub-culture; sense of identification. In conclusion, this study offers both academic and practical suggestions for the opera administrators on how to attract newcomers from younger generation who enjoys local drama. Finally, by doing so we hope to make our contribution in preserving this unique culture.