A STUDY ON ELEMENTARY ENGLISH BOOKS SELECTION INDICATORS USING FUZZY ANALYTIC HIERARCHY PROCESS

• Main Authors: Jung-cheng Chiu, 邱榮城
• Other Authors: Meng-long Shih
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/39067023151904771789

碩士 === 南華大學 === 出版與文化事業管理研究所 === 96 === 　　English education is currently one of the important educational policies of the country, while the issue of English education in elementary school has always received significant concern and attention as a newly-emerging subject. Presently, the selection of English textbook is considered to be of the dilemma of English education in elementary school. This study investigates and establishes a set of comprehensive, scientific, and reasonable evaluation table of English textbook for elementary school as selection of textbook and editorial reference for the publishing industry of English textbooks when English teachers of elementary school evaluate and select textbooks. 　　 　　To achieve the above-mentioned objective, this study has, first of all, resorted to literature review method to investigate the nature, significance, evaluation indicator factor of domestic textbook as well as textbook evaluation system of various countries. Second, workable evaluation indicator factor is established using the screening method of Borda’s Function. Third, Fuzzy AHP is utilized to build up the weight of English textbook evaluation indicator for elementary school. 　　 　　The questionnaire of this study has inquired experts, which include scholars from university in relevant fields, educational administration personnel, counselor of English subject in each county and city, English teacher of elementary school in Chiayi City, and editors from the publishing industry on English textbooks. The information obtained is analyzed with Fuzzy Analytic Hierarchy Process (FAHP), and conclusions of research results are put forth as follows: 　　 1. The evaluation of English textbooks in elementary should pay attention to the five aspects as content attribute, instruction attribute, readability, physical attribute, and publishing attribute, while evaluation indicators criteria should be established based on these five attributes. 　　 2.Comprehensive evaluation table of textbook should embrace the four aspects as measurement scale, score symbol, weight proportion, and interpretation administration. 　　 3. Fuzzy analytic hierarchy process is, among multi-criteria weight, considered to be the kind of relatively scientific, reasonable, and workable method, and it is one of the important research methods for the establishment of evaluation indicator weight for textbook. 　　 4. In the evaluation aspect of English textbook for elementary school, content attribute is reckoned to be of the most important (37.18%), seconded by readability (25.65%), trailed by instruction attribute (23.09%), physical attribute (7.33%), and publishing attribute (6.74%). 　　 5. In evaluation indicator of content attribute, its distribution of weight finds the content accuracy to be most important (36.07%), seconded by progressive arrangement of the content (18.77%), trailed by appropriate difficulty of content (17.32%), liveliness of content subjects (13.99%), and then being fun and alive of the content (13.85%). 　　 6. In the evaluation indicator of readability, its distribution of weight finds “appropriate proportion of listening, speaking, reading, and writing” to be most important (25.29%), seconded by “suitable difficulty of grammar structure” (23.61%), trailed by “concise and fluent sentence conducive for reading”(21.92%), “suitable length of sentence” (16.62%), and “lively design of song and game” (12.56%). 　　 7. In the evaluation indicator of instruction attribute, its distribution of weight finds “substantially workable with instruction objective” to be most important (28.26%), seconded by “importance awarded to learning motif and interest” (21.54%), trailed by “abundant changes with game design” (17.96%), “suitable amount of instruction material” (16.80%), and “diversified evaluation coping with learning objective” (15.43%). 　　 8. In the evaluation indicator of physical attribute, its distribution of weight finds “suitable size of word” to be most important (33.76%), seconded by “quality paper that doesn’t reflect” (19.92%), trailed by “clear and beautiful printing quality” (19.54%), “color accommodating to color psychology” (15.21%), and “safe and reliable binding” (11.56%). 　　 9. In the evaluation indicator of publishing attribute, its distribution of weights finds “favorable editorial concept” to be most important (29.35%), seconded by “comprehensive auxiliary instruction material” (21.33%), trailed by “economical and practical design instruction tools” (20.38%), “complete after-sales service” (16.30%), and “reasonable textbook price” (12.64%). 　　 10. This study will, based on its research and development, set forth an evaluation screening table on English textbook for the Grades 1-9 Curriculum so as to assist English teachers to evaluate and select textbooks as well as provide these results to be reference to improve textbook editing for textbook publisher in the future.