SMEs transnational investment decisions and assessment on important items of business intelligence - in book publishing industry as an example to the investment of China

• Main Authors: Gheung-Yuan Chiu, 邱祥員
• Other Authors: Ju-Long Chen
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/99731391790750451291

碩士 === 國防管理學院 === 後勤管理研究所 === 96 === Documents found by the international book publishing industry is the future development of the important subject . The international strategy towards more high-level managers is the need of careful decision-making. Therefore, the high-level managers need to consider more factors, such as: the host country's cultural, economic and political. Therefore, the senior management of the environment faced by the uncertainty also higher, making foreign investment more difficult. However, if we can master these uncertain factors, you can make overseas investment decision-making success. Enterprises can collect information on foreign investment, we can reduce the decision-making uncertainties, which are foreign investment that is the information business intelligence. For domestic business intelligence remain in the "spying" or "illegally obtained intelligence," the biased thinking and awareness, this paper made it through business intelligence and the importance of accuracy. This study used AHP (AHP), the books of overseas investment to the important business intelligence and the proportion of items. Thereby achieving the following objectives: 1. Explore the book industry to overseas investment decisions of the key elements of the intelligence business, to put books industry to overseas investment in the business of intelligence gathering suggestions. 2. Because of the domestic business intelligence less, do more by this paper introduced and extended to enable business intelligence research more broadly. 3. Book publishing industry now put the plight and discuss the possibility of business intelligence through the collection, found the new direction of future development and space. Analysis of the book publishing industry to overseas investment, the top 10 major business intelligence to the assessment criteria: (1) partners to assess the background, (2) the local political and business relations, (3) the future development of the market potential, (4) to ensure that Intelligence sources of capital, (5) sound financial system, (6) of the internationalization of the local market level, (7) investment restrictions, (8) tax, (9) copyright and IPR attention, (10) for the host country