Markdown Pricing of Seasonal Products in Retail Chains
碩士 === 國立東華大學 === 全球運籌管理研究所 === 96 === Pricing is one of the main levers for revenue management in retailing. This paper studies the markdown pricing strategy when retailers sell the seasonal products with finite planning horizon. The retailers face the uncertain demand which is stochastic and price...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/24571000421771362543 |