| Summary: | 碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === For the Firm strategies, structure and competitive advantages, Taiwan’s enterprises invests in Mainland China. It is very important to consider some key factors like Chinese government policies (including preferential treatments), production costs, Related and supporting industries’ supply chains and the market demands.
This thesis uses samples of Taiwan’s enterprises which invested Mainland China for periods between the year of 1991 to the year of 2006. And then, to establish an empirical model to testify how postulated determinants of Firm strategies, structure and competitive advantage were based on four major factors (Chinese government policies; production cost; Related and supporting industries’ supply chains and the market demands) correlate with the Taiwan’s enterprises’ competitive strategies, and/or how they correlate among factors.
This paper was conducted by questionnaire survey method, and then receiving 359 effective questionnaires; Structural Equation Modeling (SEM) was adopted to verify hypothesis.
The empirical results and statistic analysis lead to four conclusions as follows:
(1) The direct effect that influences the Firm strategies, structure and competitive advantages most is the government policies. The second most is Related and supporting industries’ supply chains. The third most, production costs. And the last, market demands. This phenomenum indicates a generally positive correlation between factors and the Firm strategies, structure and competitive advantages , and the government policies is the strongest; (2) The direct effect that influences the Related and supporting industries’ supply chains most is also the government policies. The other factors’ correlations to the Related and supporting industries’ supply chains are less obvious; (3) The direct effect that influences the market demands most is the Related and supporting industries’ supply chains. This result shows these two factors are apparently positive correlated; (4) The overall effect that influences the Firm strategies, structure and competitive advantages most is the government policies. The second most is Related and supporting industries’ supply chains. The third most, production costs. And the last, market demands.
Finally, based on the framework and evidence results, the study intends to propose a few suggestions for management practice and continual research.
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