Customer Relationship Model Construction of Pharmaceutical Agents-an Example of a Company

碩士 === 國立東華大學 === 高階經營管理碩士在職專班 === 96 === Business need take targeted marketing to capture the customers in promotion activity, since modern marketing paradigm rapidly shifting. Recently, pharmaceutical agents face challenges, such as foreign pharmaceutical companies authorizing the rights to the a...

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Bibliographic Details
Main Authors: Mei-Hsiu Huang, 黃美綉
Other Authors: Chii-Bin Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/sbtv29