Cause and Effect among Customer Relationship Management Programs, Trust-Building Mechanisms and Relationship Capitals: A Case of Life Insurance Companies in Taiwan
碩士 === 國立東華大學 === 國際企業學系 === 96 === This research investigates the mechanism of customer relationship management to explore whether Customer Relationship Management (CRM) programs (relationship benefit, sales representative expertise, mutual disclosure and customer perceived support) could indirectl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/a26aby |