A Study of the Relationship between Personalities and Real Estate Consumption:A Perspective of Feng Shui in Chinese Culture.

碩士 === 國立東華大學 === 國際企業學系 === 96 === In traditional Chinese culture, Feng Shui not only affects people’s daily lives, but influences the formulation of businesses’ marketing strategies and consumer behavior. This study aims at constructing a model exploring the determinants and outcomes of the trait...

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Bibliographic Details
Main Authors: Ke-Hung Chen, 陳恪弘
Other Authors: Yu-Shu Peng
Format: Others
Language:en_US
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/5wrhds