A Study of the Influence Relationship about Corporate Image toward Customer Intention –Culture Value as a Moderating Variable

碩士 === 國立東華大學 === 企業管理學系 === 96 === The purpose of this research was to study about “A Study of the Influence Relationship about Corporate Image toward Customer Intention–Culture Value as a Moderating Variable ” and the goals were (1)To establish the conceptual structure about corporate image、servic...

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Bibliographic Details
Main Authors: Kai-Chou Chang, 張開州
Other Authors: WEN-HAI CHIH
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/wq6u6c