A Study of Customer Benefit Segmentation and Consumer Behavior in Household Hotel in Hualien
碩士 === 國立東華大學 === 企業管理學系 === 96 === The purpose of this study is two-fold: 1) to inspect market segmentation based upon benefits which people are seeking in household hotel in Hualien; 2) to understand consumers’ buying behaviors. This research is aimed at the consumers have been visited or first vi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/m6v27q |