| Summary: | 碩士 === 國立東華大學 === 公共行政研究所 === 96 === Chunghwa Telecom Co., Ltd. was a state-operated enterprise before 2005, and it always carried the national telecommunication policy of the Republic of China. Even after 2005 that it privatized, it still gives people the impression of “a conservative quasi- state-operated enterprise”. But the telecommunication market of Taiwan has liberalized since 1996, lots of private corporates compete with each other. So Chunghwa Telecom wants to pursue better performance, it must encourage innovation and learning then become a private enterprise totally. Facing such challenges, how Chunghwa Telecom can find its way? This biggest telecommunication corporation in Taiwan serves more than 20 million customers and more than 20 thousand employees work in it, decided implement BSC (Balanced Scorecard) and the related information technology to uplift its competence and manage this huge corporation effectively. This research analyzed that how Chunghwa Telecom uplift it’s competence by BSC and the affection of the organizational climate. This research anticipated that it would find the outcome and affection by investigating and talking to the high, middle and low rank employees. And then that could be an example for the corporations that want to use BSC and the related information technology to uplift their competence, and can properly using the BSC and the related information technology.
According to the findings, there is a gap of the perception of BSC implementation of Chunghwa Telecom between the high and low rank employees. And some measures such as the package that encourage retiring to reduce the amount of employees and the activation of the estates made the low rank employees confuse about the right direction that they should follow. The supervisors push BSC implementation so hard and fast that it seems like a panacea for this corporation. If a corporation over quantize the performance and only emphasize on “the efficiency” might not achieve the goal to which they want to change, A change of a corporation always depend on its corporate culture, a measure might cause strong resistance if it against its corporate culture (by observation, the lower employees of Chunghwa Telecom show the lower degree of satisfaction of the implementation of BSC). About BSC, The findings affirmed that the BSC indeed strengthened the competence of Chunghwa Telecom, but it suggested that the corporation should communicate with employees to make a common consensus and understand the practical problems.
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