| Summary: | 碩士 === 國立嘉義大學 === 史地學系研究所 === 96 === ABSTRACT
With the change of economic structure and facing the era of service industry, the living standard of people in Taiwan has been greatly promoted. People are willingly to go for recreational activities during their holidays than before. In Chiayi County, there are two famous National Scenic Areas that differ in many aspects. The Alishan National Scenic Area (ANSA) is famous for its natural landscape, such as the forest, sunrise, and sea of clouds, in additional to the culture of Taiwanese Aborigines. The Southwest Coast National Scenic Area (SCNSA) is famous for its fishing ports, food, coastal scenery and wetlands. It is not surprising that the contrast between these two scenic areas would each draw the attention of some specific tourists. The purpose of this research is to establish the relationship between the nature of the scenic spot and recreational behavior of these two national scenic areas through the analysis of questionnaire of visitors from Chiayi City.
The total number of valid samples obtained for this assessment was 1095. Based on statistical analysis of the samples collected, the results of this research are as following:
1. Among the visitors, 76.3％ of the people prefer the ANSA, while only 23.7％ prefer the SCNSA. For people who prefer the SCNSA, scenic spots like Dongshih, Budai fishing harbors and Dongshih fisherman's wharf are chosen for their excellent gourmet and sea scenery while religious festival activities and wetlands are less attractive. For supporters of ANSA, the Alishan Forest Recreation Area, Fencihu and Danayigu are favored for their uniqueness in meteorology landscape, plant resource and recreation facilities, while the aborigine's sacrificial rites is less attractive.
2. Obvious contradictory opinions exist for people who visited these two scenic areas in terms of their recreational attitude, motivation and image of recreation resources. Positive correlation exists among the attitude, the motivation and the image of recreational resources.
3. People get the information about the SCNSA mainly from their relatives and friends, and they often take one-day trip on weekends and prefer to go there either during summer or spring. As for people who visited the ANSA, the information is mainly from their personal experiences and they often take one- or two-day trip on weekends and prefer to go there in summer or spring.
4. The higher recognition in recreational attitude, the stronger motivation and the better image of recreational resources of the Scenic Area for people is, the higher degree of willingness for people to visit the Scenic Area it tends to be.
5. Socio-economic background of visitors, such as their age, martial status, children, education level, occupation, monthly income, resident duration and location, as well as recreational characteristics, such as their companions, seasons and the time they spent…, all have significant influences on recreational attitude, motivation and image of recreational resources.
Key Words: recreational behavior, recreational attitude, recreational motivation, image of tourism recreational resources, recreational willingness.
|
|---|
