Applying Kano Model and IPA to Exploring the Critical Quality Attributions of 3C Retail Chain Stores－A Case of Elifemall Company
碩士 === 國立彰化師範大學 === 行銷與流通管理研究所 === 96 === ABSTRACT This study uses surveys based on SERVQUAL construct and gap model proposed by Parasuraman et al. to explore the service quality attributes and key success factors of Elifemall Company from the viewpoints of consumer electronics by applying Kano mode...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93676621862338549637 |