A study of characters differences in acceptiances of blog:a case of the vocational high school students

• Main Author: 張郁卿
• Other Authors: 王怡舜
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/60820716456371809547

碩士 === 國立彰化師範大學 === 資訊管理學系所 === 96 === Due to the Internet universalization bandwagon, the appearance of Blog has caused the public’s attention. In the past, the researchers always adopt TAM, which was proposed by Davis in 1986, to explain and forecast users’ behavior that new technology influences people’s life. Regarding this research, it attempts to adopt TAM and discusses the acceptation of Blogs base on the five characters of the vocational high school students (Neuroticism、Extraversion、Openness to Experience、Agreeable、Conscientious). The result shows that, (1)under the differences of characters, user’s 「Perceived Ease of Use」 and 「Perceived Usefulness」 are the main factors that affect the public network users’ Intentions. Meanwhile, 「Perceived Enjoyment」 is less significant in this research. (2) User’s 「Perceived ease of use」 positively influences user’s 「Perceived usefulness」、「Perceived Enjoyment」 and user’s intetion.(3) Different characters affects the user’s intention. According to the characters of「Openness to Experience」and「Agreeable, the higher 「Perceived usefulness」 the higher user’s intention. Finally, the managerial discussions from the results and extended topics are also perorated in this paper for further studies and applications.