| Summary: | 碩士 === 國立彰化師範大學 === 商業教育學系 === 96 === Leadership has always been one of the popular topics for
scholars who study organizational behavior. Many studies both
national and international have shown that effective leadership can
motive and inspire employees' potential to the greatest extent. As a
result, companies' operational performance and efficiencies as well as
employees' job performance are greatly improved. The factors that
affect a corporation who aims for high performance level or better
leadership effectiveness, including leadership style, employees’
personality traits as well as job characteristics. Hence, this paper
mainly discusses the effects of transformational leadership to
leadership effectiveness. Meanwhile, the moderator of personality
traits and job characteristics under transformational leadership and
leadership effectiveness is also examined.
This study implements questionnaire method. The samples are
currently employed staffs of domestic insurance companies in the
Southern region. 400 questionnaires are distributed and out of which,
333 copies are valid. The data are analyzed using independent
t-statistics, correlation analysis and hierarchical regression analysis.
The results are as follows:
1. There is a positive correlation between transformational leadership
and employees’ satisfactory and target accomplishment level of
leadership effectiveness.
2. Job characteristics have moderator effects on transformational
leadership and leadership effectiveness. The results show that
employees who possess higher skill variety have stronger sense on
individualized consideration and inspirational motivation given by
their supervisors. In turn, their satisfactory level is higher.
3. The relationship between transformational leadership and
leadership effectiveness has an insignificant effect on personality
traits of supervisors. This implies that personality traits is not a
valid moderator in this study.
Key words: Transformational Leadership, Job Characteristics,
Personality Traits, Leadership Effectiveness, Insurance
Industry
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