| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 96 === With the accelerated process of globalization and intensified international competition, diversification has become a way for firms to grow. Diversification mainly refers to operating in different industries across the business field, so that enterprises can profit from the different markets, thereby enhancing their risk control capacity and market competitiveness.Also as a result of globalization and market integration trends, enterprise supply chain management has played an increasingly important role because well-managed supply chain can reduce costs and enhance production coordination as well as supplier and customer cooperative relations, thus leading to greater supply chain performance.
When both diversification and enterprise supply chain management have received increasing attention from enterprises, the relationships between the two require serious considerations and this is the focus of this study. This study first analyzes diversification and supply chain management related theories as the foundation of the case study. Information related to the case are collected for examining the relationship between its supply chain management and the diversification strategy. Becuase diversification can cause companies to develop new businesses and enter new market, the case company have developed more advantageous ways of managing its supply chains. Overall, the case study suggests that the supply chain management decision-making tends to be more closely aligned with the company’s diversification strategies. For example, the logistics requirements of its supply chain management requires more alternatives to be considered and a higher degree of information integration needed also requires tighter supply chains across different businesses. All these aspects make the the management of the company’s supply chains more challenging. However, we show that the company’s diversification and its supply chain management grow together and are nicely aligned, leading to a high-profit, sustainably developed enterprises.
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