| Summary: | 碩士 === 國立中央大學 === 管理學院高階主管企管碩士班 === 96 === In the fierce competitive cellular phone IC component industry, the business risk is far exceeding than other general business. In the turbulent changing market, a successful entrepreneur should perceive the future change and react swiftly and correctly. Chell (2000) thinks that entrepreneurs'' mission is to seek and create opportunity. Opportunistic entrepreneurs perceive external situation and make appropriate action in order to search for profit. In the face of risky and fierce competitive environment, it is the hidden chances that opportunistic entrepreneurs should perceive and react correctly in order to survive and prosper.
This research focuses an opportunistic entrepreneur, by studying his personal business experiences and his personality. This entrepreneur is facing a very competitive IC component market -- the product life cycle is short while the price is volatile. First, through a thorough interview, this study finds out how does the entrepreneur react to the change correctly or incorrectly. Secondly, this study adopts a series of psychological tests to find out his special characteristics in decision style, multiple intelligence, value systems, and most important of all, his opportunity seeking behavior.
The result of research shows that in the volatile market, the opportunistic entrepreneur can find opportunities in market early. Opportunistic entrepreneurs'' behavior must be a special talent to help him get a better hand to predict the market environmental change, and consequently to enable him to make effective decisions.
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