| Summary: | 碩士 === 國立中央大學 === 資訊管理學系碩士在職專班 === 96 === With the severe global competition, newly economic entities with advantage of cheap labor cost, transition of outside industrial development and the change of big environment, Taiwanese industries have been gravely impacted and our traditional industries have been shrinking. Newly technology industries grow dramatically and upgrading industries are not only one of the trends for adjustment but also inevitable process of countries’ industrial development. The transitions have brought more challenge and crisis for management of Taiwanese traditional industries. On the other side, enterprise transformation will increase the opportunities of raise on competitiveness. The above-mentioned is the explorative background for this research.
Enterprises have faced grave competition and it is obviously impossible for long-term development and sustainable management if they simply reduce the cost in order to cope with global competition. Therefore, upgrading and transformation become the inevitable direction for the aims of profits and sustainable development. The process of enterprise transformation will experience different stages and generate different growth factors. Thus, enterprises have to adopt different transformation strategies and development. Innovation and transition are the momentum for enterprise growth and development. Enterprises have to select suitable transformation strategies. It depends on different resource basis if enterprises use different transformation strategies during the upgrading and transformation processes. The abovementioned causes the strong motivation of this research.
Case Company M has almost established for twenty years since 1990s. Along with the continuing transition of whole industrial development and big environment, case company faces severe competition. It continuously struggles with not only the direction of management but also change, innovation, breakthrough, strategy plan and transformation in order to obtain competition advantage. This thesis is an explorative research and is based on case study which examines the transformation process of case company. The main purposes of this study are as follows:
1.Explore the transformation strategy of case company.
2.Examine the resource basis and strategy of case company.
3.Probe into the successful factors of enterprise transformation.
By the Analysis of case study, the conclusion of this research is as follows:
1.The successful transformation is based on clear momentum and enterprise’s own resource capability.
2.An over-involved parent company would lead to negative impact on its subsidiary company.
3.Enterprises’ main continuous objective is to obtain more profits from cost-reduction.
4.Research development and innovation are must for enterprise. No innovation, no success.
5.Strategic alliance is a gradual trend for enterprises.
6.Strong leadership and good technology personnel are the successful factors for case company.
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