The effect of mixed emotion under different experiential value－the example of innovations
碩士 === 國立中央大學 === 資訊管理研究所 === 96 === The purpose of this study is to understand which path through indirect experience and mixed emotion increase the consumers’ positive attitude towards the innovation products. Consumers are usually influenced by emotion and reason when making decisions. In additio...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88704474352678420480 |