A Research on Ambidextrous Business Model:Construction and Application of a Simulation Platform on Bayesian Network

• Main Authors: Shiou-wen Cheng, 鄭琇文
• Other Authors: none
• Format: Others
• Language: zh-TW
• Published: 2008
• Online Access: http://ndltd.ncl.edu.tw/handle/18020275267009473117

碩士 === 國立中央大學 === 企業管理研究所 === 96 === As a company engages in more and more business activities, relations amongst these activities tend to get increasingly complicated. In order to explore the connotations underlying these activities, the research aims to construct an experimental platform to manipulate causal maps and simulate Bayesian Networks built upon elements representing corresponding business activities. Through this platform, the research hopes to explore the ways in which an Ambidextrous organization can further enhance her exploitative and exploratory activities for higher profit margin and better market opportunities. As well as to identify the business elements which pose the greatest effect on profit margin and market opportunities. The research adopts a qualitative and quantitative approach to gain better understanding of the casual relationships among these business elements. The qualitative part of this research includes grounded coding of the interview transcripts, construction of causal maps using elements extracted through grounded coding, and finally structural analysis of the casual maps. The software utilized are Nvivo, Pajek and Ucinet. The quantitative part of this research includes construction of Bayeisan Networks from the causal maps, and simulation of the degree of causal influence among the business elements. The software utilized is BayesiaLab. This research has proposed a 16-grid typology which serves possible directions for innovative improvement of the target company. The research has also constructed core element frameworks suited for exploitative, exploratory and ambidextrous organizations respectively.